Google Updates Charts And Content On Analyzing Organic Search Traffic Drops

A few years ago, Google’s Daniel Waisberg wrote two blog posts, one on analyzing Google Search traffic drops and the other on optimizing website performance with a Search Console bubble chart.

Both those blog posts are now new evergreen Google search help documents with significant changes to the content and illustrations.

The new documents are at:

1. Debugging drops in Google Search traffic

2. Improving SEO with a Search Console bubble chart
For example, the charts used to illustrate reasons for organic traffic drops have been updated.

The old charts looked like this:

The new chart looks like this:

New Google Traffic Changes Charts

There are many new changes in those docs, so make sure to read them through when you haver time.

Here are the revised documents again:

1. Debugging drops in Google Search traffic

2. Improving SEO with a Search Console bubble chart

A few hours after I asked about this, Google decided to clarify on X:

Today we published two documentation pages; they were previously published as blog posts, but we revamped them and added more best practices. They both discuss how to analyze Search data. The 1st one is about debugging drops in Google Search traffic 🧐https://t.co/pxz3nXBXxP pic.twitter.com/kahs5Kjo1P

— Google Search Central (@googlesearchc) September 26, 2023